32Powered by Ten Thirty Two

Pimp My Ride experiment, but for websites

Demo #1: a civic destination page gets a first-screen tune-up.

Starting link entered for the demo: Millennium Park. Ten Thirty Two only touches the first-page concept here: clearer visitor actions, calmer hierarchy, faster scan paths, and a mobile-friendly destination layout.

See before vs after Open submitted source page

Before versus direction

Same destination. Clearer first job.

This is not a full city-site replacement. It is a first-page concept showing how a visitor page could lead with practical visitor needs instead of making people hunt.

chicago.gov/.../millennium_park.html
Current Millennium Park webpage screenshot captured for comparison.

Current page signal

The existing page has official information, but the first screen can make core visitor actions harder to scan: hours, events, maps, accessibility, and what to do today.

concept: Millennium Park visitor page
Millennium Park
VisitEventsMapAccessibility

Chicago public destination

Plan a better day at Millennium Park.

Find today's hours, events, entrances, accessibility notes, transit, dining, and must-see spots without digging through department language.

Today's events Open visitor map
Open todayHours and seasonal notices up front.
Getting thereTransit, parking, entrances, and nearby streets.
AccessibilityRoutes, seating, service info, and help points.
Do firstCloud Gate, gardens, concerts, and family options.

What Ten Thirty Two would change first

Visitor intent beats department structure.

1. Put the job first

Lead with what visitors need now: hours, events, map, accessibility, and transit.

2. Make the page scannable

Use consistent cards, short section labels, and links that say exactly where they go.

3. Design for phones

Most visitors are likely standing downtown with one hand on a phone. The page should stack cleanly and keep tap targets big.

Demo boundary

This is a concept page, not an official Chicago page.

Ten Thirty Two is using the submitted public URL as a design exercise. The before screenshot is shown for critique context. The after side is a static first-page concept demonstrating clearer information architecture, visual hierarchy, and conversion paths.